The ROI Case

Why ROI matters: the numbers behind the decision.

Inefficient revenue systems have a real cost. This page puts a number on it, and shows what a structured engagement changes.

The Problem

Inefficient sales processes cost you €400K per year.

Typical mid-market scenario

5 sales reps at €80K per year = €400K payroll
€5M pipeline, 12% conversion = €600K revenue
9-month sales cycle

The hidden cost: If your conversion rate improved from 12% to 20%, you'd generate €1M in revenue instead of €600K, a €400K annual opportunity cost.

The Solution

Fractional Executive+ RevOps Architecture. 6-month engagement.

Sales process optimization and playbook design

CRM workflow automation

Lead qualification frameworks

Sales enablement and team training

Conservative outcome: conversion rate from 12% to 18%.

The ROI Calculation

Metric	Value
Revenue gain (12% to 18%)	+€300K per year
Investment (6 months)	€50K
ROI	6x
Payback period	2 months

€50K investment generates €300K in first-year revenue gain, with compounding benefits in subsequent years.

When does this work?

✓Companies between €2M and €30M ARR

✓Sales cycle longer than 6 months

✓Conversion rate below 15%

✓Existing sales team underperforming

✓No structured RevOps function in place

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